Co-led the creation of Enter the Splat, a strategic and irreverent brand book that redefined Nickelodeon’s tone of voice and creative DNA across teams and touchpoints.

Reintroduced Dora to a new generation by embedding her in Nickelodeon’s live Super Bowl broadcast—driving brand reappraisal in real time across parents and kids alike.

We just got a letter! Actually, an e-mail!

Built and led the Nick Parents CRM program from the ground up—owning editorial strategy, writing, design, and cross-team execution for over 1 million parent subscribers.

I led BlogHer’s newsletters with a voice that was equal parts sharp and gen Z, delivering smart, supportive content to women entrepreneurs with the energy of your funniest, most well-informed group chat.

Transformed a legacy tentpole into a fully immersive, tone-driven brand experience—uniting cross-functional teams behind the “Slime Beach Club” and building a cohesive campaign universe.

At BlogHer, I led content and editorial strategy across blog, email, and events—amplifying women creators and building a mission-driven content ecosystem that felt both smart and human.