Bringing Dora to Super Bowl LVIII

Written By Sophia Pelosi

We reintroduced Dora the Explorer not with a press release, but with a cultural stunt: embedding her into Nickelodeon’s live Super Bowl broadcast to surprise and delight both parents and kids.

By turning a reboot into real-time entertainment—funny, bilingual, and totally unexpected—we reframed Dora as relevant again. The result? Search spiked, views surged, sentiment flipped, and a legacy brand earned its way back into the conversation.

Sophia Pelosi
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