Nick Parents Newsletters

We turned Nickelodeon’s parent-facing newsletter into a powerful brand and retention tool—building a strategy that was as thoughtful as it was fun.

I designed the editorial calendar, wrote the content, and developed modular templates that balanced clarity with joy. Collaborating across tech, production, and brand teams, I optimized every send for performance and scalability—serving over 1 million subscribers with content that made them feel seen, supported, and just a little bit silly.

The result? Higher engagement, stronger brand trust, and a direct line from Nickelodeon to the decision-makers in every household.