EXPERIENCE

Kidoodle.TV, Senior Brand Marketing Manager, OCT 2025 - PRESENT

• Helped a family of four get to Disney World! Pitched, wrote, developed & led a full-funnel branded content campaign for Walt Disney World Resort. Watch-to-Win style campaign, culminating in a grand prize trip... and garnering a total of 1.5MM impressions and over 800k views for us.

• Day-to-day: lead brand & integrated content strategy across CRM, email, social, paid ads, and owned channels for a family-safe streaming platform serving millions of registered families.

• Define brand voice and lifecycle narrative across seasonal campaigns and major initiatives. Use audience insights and performance data to continuously refine messaging, channel mix, and campaign effectiveness.

Nickelodeon. Brand Marketing Manager, FEB 2024 - JUNE 2025

• How do you bring NFL fans to Bikini Bottom?! Led cultural marketing strategy for tentpole franchises annually, including Kids’ Choice Awards and Super Bowl x Nickelodeon simulcast, sliming the screens of 1.2 million viewers.

• Co-authored the viral Dora-explainer jokes, which turned into a media sensation and subsequent social tentpole for the brand.

• Partnered cross-functionally across product, digital, research, and marketing teams to drive integrated campaign execution. Developed market-facing narratives and campaign positioning across CRM, social, and digital platforms, with a close eye on sports’ impact on culture.

• Owned CRM strategy for 1M+ parents, creating segmented journeys and campaigns that boosted repeat engagement by 25% and improved retention KPIs.

• Developed and optimized multi-channel campaigns around tentpoles and franchise launches, including the Super Bowl, Kids’ Choice Awards, TMNT: Mutant Mayhem, Dora, Comic-Con, & SpongeBob’s 25.

• Co-authored Nickelodeon’s tone-of-voice guide, strengthening brand identity internally and externally.

• Led a hybrid team of 5 designers & contributors, delivering cross-channel creative on tight

  timelines. Managed all vendor relationships for O&O sites.

• Managed all sweepstakes initiatives, growing the parent subscriber list by 15% YoY and fueling high fan engagement across franchises like Gabby’s Dollhouse, Peppa Pig, and Nickelodeon’s Birthday Club.

Digital Content Marketing Manager,  SEPT 2022 - FEB 2024

• Led digital strategy and launch support for priority franchise releases, including TMNT: Mutant Mayhem, driving 650K+ launch impressions and delivering cohesive cross-functional user experiences.

• Built and managed a full-funnel content ecosystem across 5+ owned platforms, leveraging audience insights and performance data to inform content strategy, product roadmaps, editorial planning, and platform growth.

• Pitched and led Nickelodeon’s Kids Pick the President digital voting forum, overseeing web design, UX, PR outreach, and cultural positioning during the 2024 election cycle.

Penske Media, BlogHer: Marketing Manager. NOV 2019 - SEPT 2022

• Led social strategy, identifying emerging trends and viral moments that drove audience growth; increased Instagram by 45K followers and the Facebook Group by 3K members.

• Synthesized audience, creator, and cultural insights into strategic recommendations for brand partners, informing content, experiential activations, and community growth initiatives.

• Directed live social coverage and branded content production for national creator conferences, partnering with talent, sponsors, and cross-functional teams to execute high-impact events.

Nickelodeon, Digital Marketing Intern. JUNE 2018 - AUGUST 2018

Via Advertising Agency, Portland, ME — Creative Intern. JANUARY 2019

EDUCATION

Colby College: Waterville, ME

B.A. in English, Minor in Creative Writing

SEPT 2015 - JUNE  2019

My Honors Thesis Won the Kristina Stahl Award for Excellence in Creative Nonfiction Writing***