EXPERIENCE

Nickelodeon. Brand Marketing Manager, FEB 2024 - JUNE 2025

  • Owned CRM strategy for 1M+ parents, creating segmented journeys and campaigns that boosted repeat engagement by 25% and improved retention KPIs.

  • Developed and optimized multi-channel campaigns around tentpoles and franchise launches, including the Super Bowl, Kids’ Choice Awards, TMNT: Mutant Mayhem, Dora, Comic-Con, & SpongeBob’s 25.

  • Co-authored Nickelodeon’s tone-of-voice guide, strengthening brand identity internally and externally.

  • Pitched, wrote, & developed Dora’s pop-up rule explanations at Super Bowl LVIII, which went viral across all socials and led to widespread, bespoke press pickup.

  • Led a hybrid team of 5 designers & contributors, delivering cross-channel creative on tight

    timelines. Managed all vendor relationships for O&O sites.

  • Managed all sweepstakes initiatives, growing the parent subscriber list by 15% YoY and fueling high fan engagement across franchises like Gabby’s Dollhouse, Peppa Pig, and Nickelodeon’s Birthday Club.

Digital Content Marketing Manager,  SEPT 2022 - FEB 2024

  • Directed multi-channel campaigns (email, editorial, social) for parents & kids that increased long-term engagement.

  • Owned all O&O editorial and CRM calendars, producing 100+ content pieces annually‌ across four websites.‌

  • Launched data-driven CRM & social campaigns (e.g., Dora relaunch, TMNT partnerships, SpongeBob anniversary) that ‌lifting click-through rates significantly.‌

  • Partnered with analytics to test and refine retention campaigns,‌ increasing open rates signficantly.‌

  • Coordinated with cross-functional teams on promotions and launches, ‌ensuring 100% alignment‌ across digital, partnerships, and creative.‌

Penske Media, BlogHer: Marketing Manager. NOV 2019 - SEPT 2022

  • Managed all social channels, including IG, LI, TikTok, FB, and Pinterest. Community managed DMs and Facebook group.‌ ‌

  • Developed sponsored content packages in support of partnerships for CPG, beauty, wellness, and lifestyle brands, boosting engagement and conversions.‌

  • Increased newsletter open rates by +40% by aligning influencer content with organic and paid funnels.‌

  • Built webinar-to-social pipeline that generated qualified leads, collaborating closely with sales leadership.‌

Nickelodeon, Digital Marketing Intern. JUNE 2018 - AUGUST 2018

Via Advertising Agency, Portland, ME — Creative Intern. JANUARY 2019

EDUCATION

Colby College: Waterville, ME

B.A. in English, Minor in Creative Writing

SEPT 2015 - JUNE  2019

  • BTW, my Honors Thesis Received the Kristina Stahl Award for Creative Nonfiction Writing***

CORE SKILLS:

Creative & Brand Strategy: Big Idea Concepting, Campaign Pitching, Go-to-Market Planning, Deck Building


Cultural Fluency & Fandom Awareness: Platform-Native Creative (TikTok, X, Reddit, YouTube), Memes & Moments, Earned Media Thinking

Cross-Functional Partnership: CRM & Lifecycle Strategy, Performance Storytelling

EXTRAS:

Volunteer, 826NYC Writing Center

Certified Yoga Instructor 

Passionate about protecting women’s rights and LGBTQIA+ youth

Pisces Sun, Cancer Moon, Virgo Rising

Extremely excellent Letterboxd reviews (one woman’s opinion) (mine)

Also Go Bills