Kids’ Choice Awards: KCA Chronicle 2025

I wrote this! It’s a KCA weekend hand-out, designed to serve both as a super fun, brand forward schedule for the weekend, but also to build buzz and establish our theme for the weekend: Slime Beach.

This was distributed to every VIP and creator staying at theThe Kids’ Choice Awards 2025 campaign was a joyful, slime-soaked celebration of kid-first culture—reimagined as the “Slime Beach Club,” a sensory-forward experience that merged vacation vibes with Nickelodeon chaos.

We modernized a legacy tentpole without losing the weird, introduced a flexible tone of voice system that unified marketing across teams, and brought new IP, fan-favorite characters, and Gen Alpha into the fold. From a full-scale newspaper to IRL beach bashes to a tone guide that’s now Nickelodeon canon, this campaign didn’t just promote an award show—it solidified a brand universe kids want to live in.