One of my favorite projects was bringing the Nickelodeon Animation Celebration to life at The Paley Museum in New York City. The weekend event welcomed families for character meet-and-greets with Dora, SpongeBob, PAW Patrol, and the Teenage Mutant Ninja Turtles, exclusive screenings, gaming tournaments, crafts, and plenty of Nickelodeon chaos.
As the lead marketer and project manager, I coordinated cross-functional teams across marketing, events, production, legal, consumer products, and talent while serving as the primary liaison with The Paley Museum. I oversaw everything from programming and guest experience to logistics and promotional strategy, hand-selecting the episodes and media files screened throughout the weekend, including content from the Dora reboot and fan-favorite PAW Patrol episodes.
Found this excellent UGC video from an attendee; check out the magic for yourself below!
Like any live event, not everything went according to plan. When the popcorn machines stopped working, I found myself making batches in the staff microwave. Earlier that same day, I was coordinating character appearances, managing vendor logistics, and troubleshooting programming schedules. It's the kind of work I love most: bringing together dozens of moving pieces, solving problems on the fly, and creating memorable experiences for families.
The event was a reminder that great marketing isn't just about the campaign; it's about making sure every detail, from the big creative moments to the last bag of popcorn, helps create a little bit of magic.